Healthybirds: Giving Health and Wellness a Remodel

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daltducko
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We are turning the Healthybirds sub-parliament into a household health and wellness brand that encourages people to live healthier, eat better and move more. Our project focuses on health education through multiple social and content outlets in addition to philanthropic events.

Historical
Physical goods

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About the project


We are turning the Healthybirds sub-parliament into a household health and wellness brand that encourages people to live healthier, eat better and move more. Our project focuses on health education through multiple social and content outlets in addition to philanthropic events.

Mission alignment

  • Promote the Moonbirds and Mythics brand beyond web3
  • Create experiences or products which directly benefit holders

Community backers

daltducko#9964 Jan S#6379 vrubzy#5235 Nickmandal#7220 Jeremy Goldberg#0907 Jnothing#5621

What is it?

Healthybirds are on a mission to encourage healthy and happy living through educational health content. We are doctorate-level healthcare providers that have seen far more suffering than is necessary. We want to be part of the change. If we had worked with our patients when they were younger, we might have been able to reduce, or even prevent, their suffering. Healthybirds has been sharing educational content through multiple mediums including a newsletter, podcast, and multiple social platforms. We’ve partnered with a non-profit in order to further our mission to provide education and services to the less fortunate. We plan to host 1-2 philanthropic events per year around the country and internationally to provide medical expertise, education, and supplies to those in need.

We are implementing a walk-to-unlock mechanic in order to reward community members for movement. Our first implementation of this mechanic is with a local community walk that will award prizes based on participation. As this walk to unlock mechanic evolves, future implementations may include larger-scale fitness events or even a subscription box service with walking rewards.

Healthybirds has been able to organically grow a community across multiple social media platforms using various content forms. Our content includes podcasts, short form on TikTok, Youtube shorts, Facebook and Instagram reels, and a weekly newsletter. Funding would also allow us to utilize more time for brand growth on socials and pursue more educational content on Youtube.

Attached is our media kit for further understanding of Healthybirds current social media reach.

How does it benefit the Moonbirds and Mythics holder community?

Our goal is to simply encourage healthier living. Moonbirds will start to receive recognition outside of the web3 space with future banners at philanthropic events to spread the Moonbird brand name, sponsored ads on podcast and YT content will also add to brand outreach. Healthybirds will also be working closely with medical students who will be introduced to web3 and the Moonbirds community.

About the team

Dalton - Cofounder: Doctor of Physical Therapy, author, content creator, and educator, Dalton has been scouring health research for more than a decade and passing that knowledge on to the thousands of patients he’s seen. Recently, he has focused on extending his reach and developing a continued desire to improve more lives than he can with just 1-on-1 therapy.

Cory - Cofounder: Doctor of Physical Therapy by education and co-host of the Healthybirds Podcast, Cory is an inpatient clinician who strives to preserve the health of the younger population and promote prevention-focused healthcare. He is looking to take a step back from clinical work to make an impact on a larger scale.

Zaine - Production/Media Lead: experienced video editor in both long and short-form content, Zaine has produced content receiving more than 2 million views across YouTube, Facebook, and TikTok.

Jan - Shipping/manufacturing and quality assurance: A seasoned entrepreneur and builder with a proven track record of success in building and growing businesses with close to a decade of experience in the tech industry, Jan has established himself as "the China guy" for many startups, tech and media companies looking to expand into the complex Chinese market.

Collaborative Medical Content Foundation (partnership): a non-profit founded by three physicians and medical school professors to focus on a broad span of community education to help prevent chronic diseases that riddle our nation.

Product strategy


Current: At this stage we are posting 1 weekly podcast episode, 1 weekly newsletter, and 1-2 weekly shorts across platforms. We have launched Season 1 of our content which is Gut Health. Through season 1 we will be sharing education and tips on gut health with our audience. We will also continue affiliate partnerships for revenue and community support.

4/29: First walk to unlock event. Hosted locally in NWA to encourage community activity and relationships. This event will introduce prizes for being active. Our goal is to make these events very accessible to people who can only walk short distances.

5/8: Start targeted ads for social and event growth on social media. Focus will be on content-driven ads.

5/15: Start YouTube education campaign with 1-2 YouTube videos per month. These videos will coincide with the current health season (i.e. Gut Health for season 1) to educate our audience.

September: Philanthropic event for homeless education around footwear and shoe giveaway. The plan is to continue to do 1-2 events per year around the country and internationally to provide medical expertise, education, and supplies to those in need.

What are the risks?

Lack of community participation/social media growth-

The Healthybirds team plans on implementing targeted social media advertising campaigns, collaborating with individuals in the health and wellness space, and leveraging partnerships with other brands or publications to increase our reach. We will also focus on creating shareable content that resonates with their target audience and encourages them to spread the word about the brand/product.

What will the money actually be spent on? Do you expect any other money to come in related to this project, e.g. revenues?

Staffing: $6,000

Supplement 4-month income @$1000/mo (Dalton has decreased PT hours to focus on Healthybirds)

$400 for video animations

$400/mo for video editing and production for 4 months

Marketing: $2,000

Social media ads

Walking trail promotional signs

Google ads

Downtown booth

Website: $2000

Shopify experts quote for e-commerce website with subscription integration and merch line

Equipment: $3000

2 cameras for podcast production, social media clips, and philanthropic events

Computer for editing and producing podcast/video content

Future revenue streams: Affiliate partnerships, brand sponsorships, social media monetization, and merch.

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